For more than a decade, Europe's Solar Thermal sector has become a worldwide technology leader. The Horizon-STE initiative aims to support implementation of a sweeping bid that will help steer countries though political, legislative and institutional shortcomings linked to various national policies concerning solar thermal electricity. Much of the focus centres on improving procurement of manageable renewable energy resources (RES) and increased public funding for R&I projects. This will result in national country reports and an EU-wide cooperation that will be extensively covered by national mainstream media, supported by strong dissemination and a political communication campaign.